Cases Analysis Cases Analysis

Jinlongyu: breakthrough of core value, successful accomplishment of competition overcoming
Jinlongyu: breakthrough of core value, successful accomplishment of competition overcoming

When Jinlongyu was launching its soybean milk products, the promotion of other products in same category were focusing on nutrition and health. To creat...

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BESTORE: the marketing strategy for innovation and transformation behind the achievement from 2 billion to 6 billion
BESTORE: the marketing strategy for innovation and transformation behind the achievement from 2 billion to 6 billion

BESTORE is a famous brand working on snack foods. In 2003, at the critical moment of enterprise transformation, enterprises were faced with some ...

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Breaking through the small category, and restructuring the value chain --- the way to break through the marketing of Richland Blueberry
Breaking through the small category, and restructuring the value chain --- the way to break through the marketing of Richland Blueberry

Richland Group is a key leading agriculture enterprise in Jiangsu specialized in developing and researchiing the blueberry cultivation and techniques, Relyi...

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Starting the brand movement war, and assisting Six-Famous-Tea-Mountain to break through rapidly
Starting the brand movement war, and assisting Six-Famous-Tea-Mountain to break through rapidly

As a relatively young brand of Pu'er tea, Six-Famous-Tea-Mountain has a brilliant performance, and has certain recognition and public praise in the mar...

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