Kengee：Breaking through the “homogeneous competition” of baked foods, and creating the “innovative” brand in the industry

Kengee has more than ten years of brand history in the baked food industry. In the early stage of its establishment, through precise market positioning and brand differentiation strategy, GEOPOE helped Kengee to obtain the recognition from the consumers and the market and fill up the vacancy in high-end market of baked foods in Wuhan. Later, starting from the building of brand image, product package and promotion, consumer purchase research, creation of store image, excavation of brand culture, integrating the channel resources, and etc, GEOPOE accumulated and spreaded the brand value of Kengee, expanded its market influence by combining the social hot points and social media, and schemed a series of marketing and promotion events based on the Mid-Autumn Festival. By innovating the pattern and creating opportunities, GEOPOE realized the overall systematic upgrade of Kengee’s product lines and store image, and meanwhile helped Kengee to fully improve its brand value by combining the innovative e-commerce technologies, and authentically created the high-end image of “sentimentalism in taste space” for Kengee.