The “unique code” infused to RedBull realized the precision marketing of big data

As the leader in the energy beverage industry, RedBull has an annual sales volume as high as CNY 4 billion, and has a huge consumer market. As a unexploited gold mine, its package implies a huge commercial potential, and the form of QR code + big data will become the excellent touch point for the internet precision marketing in the future. Lieshi Intelligent Marketing under GEOPOE Group puts forward the brand concept of “QR code and big data marketing closed-loop” for RedBull, which changes the traditional marketing mode, and enables each can of RedBull to be the terminal acquiring the consumer data, in order to assist RedBull to get through the data chain closed-loop for marketing. Taking the “big data, unique code, precision marketing” as the core, the strategy enables the product package to create huge value for RedBull.