Breaking through the small category, and restructuring the value chain --- the way to break through the marketing of Richland Blueberry

Richland Group is a key leading agriculture enterprise in Jiangsu specialized in developing and researchiing the blueberry cultivation and techniques, Relying on its own high-quality blueberry, it has successfully approached the market of blueberry fresh fruit and pure blueberry juice, and has realized certain market achievements. With the development of the enterprise, Richland planned to fully open the market. Through finding out a brand new market opportunity point for Richland, and combining the healthy value of blueberry with the market target people, GEOPOE established a brand image of teenager-exclusive beverage having the eye-protecting function, converted the focus from blueberry to the prevention of myopia and improvement of eyesight, and successfully delivered such core point to the consumers; through campus channel, multi-scenario conversion, the brand communication and market promotion of Blue Marry was further developed; meanwhile with the combination of the e-commerce platform, GEOPOE successfully opened a new field in the market for Richland’s brand “Blue Marry”.