Suifenhe：The way to rejuvenate the century-old port

As the important node city for the open strategy of Northeast China and the Far East development strategy from Russia, Suifenhe plays a significant role in the strategic layout of China’s “the Belt and Road”. However, similarity and monotonous urban brand image are also the problem needing to be faced in the development of cities. Through combining the current situation of the city’s development, combining Suifenhe’s slogan “century-old port, national territory and city of commerce”, GEOPOE shaped a unique urban brand value for it. Starting from the history and culture, urban resources, regional location, and unique characters, GEOPOE established the strategy of occupying the highland of human happiness, creating differentiation value, and attracting massive passenger flow and popularity by the featured enjoyment experience. The joyful, colorful, and exotic brand personality makes Suifenhe be a bright landscape on the boundary line.