The “differentiation offensive warfare” rapidly achieved the dark horse in window film industry --- capable people · pleasant trip

With advanced professional techniques, Dongfeng Company is devoted to create a high-quality home-made automotive film brand --- Nengmo. Facing the highly competitive market, how should Nengmo break through? After formulating a core strategy of “attacking the mainstream by a mainstream” for Nengmo, GEOPOE Group carried out the brand strategy of dancing with the strong ones, established the brand status in the mass-market, had an accurate insight on the consumer demands, dissected the market capacity, input marketing resources to make estimation and analysis, planned and implemented the brand strategy of “differentiation offensive warfare”, initiated the high-end automotive film industry for Nengmo, and made Nengmo be a dark horse in the automotive film industry and successfully re-partition the competitive pattern of the automotive film industry.