BESTORE: the marketing strategy for innovation and transformation behind the achievement from 2 billion to 6 billion

BESTORE is a famous brand working on snack foods. In 2003, at the critical moment of enterprise transformation, enterprises were faced with some key problems: how to rapidly realize the breakthrough of brand strategy, how to realize the rapid growth of sales volume, and how to meet the strong challenge from the rapidly growing market scale and internet snack food brands. Through in-depth consumer research, aiming at BESTORE’s channel, products, services, spread and etc, GEOPOE customized four major strategies for innovation and transformation upgrade: strengthening the enterprise’s core competitiveness, being consumers focused, satisfying the demands from consumers, and achieving the “change with the demands”. Through the all-around innovation and transformation upgrade of products, services, channels, shopping experiences, and etc, the marketing breakthrough was rapidly realized for BESTORE. Through the “omni-channel” strategic deployment, and after the development as short as 3 years, BESTORE realized the great-leap-forward development. Its average growth rate on number of stores reached 44%, and its annual average growth rate on store’s business volume reached 67%. By 2016, BESTORE owned more than 2100 stores with CNY 2 billion of e-commerce business volume and CNY 6 billion of omni-channel terminal sales income.