realized China Tea’s real leader position in the industry by the forward-looking strategic transformation and continuous marketing core breakthrough] 270 words

Due to the scattered operation of China Tea, the disordered  brand operation of the company, the its own system,  and the independently established factories, the brands of China Tea are unable to combine their power, and the overall product system is huge and complicated. Based on such brackground, through deeply understanding the current situation of China Tea, the tea industry and its consumer market, GEOPOE defined the five-year development strategic policy for China Tea: focusing on the brand of China Tea, breaking through the opportunistic market, strengthening the full tea category, and leading the mass consumption. The main brand image breakthrough was established, the opportunistic category market was emphasized, the brand’s core value was strengthened, the full category was positioned, and the mass consumption foundation was established. Starting from the focus attention, core single item and star product, various unique and featured star products such as China Tea moon-cake tea, Bainianmucang black tea, cellared Liu-pu, and etc were created, which obtained the initiating competitive advantage under the change of market environment. Through successive years of positive development, China Tea has realized the CNY 2 billion of market sales volume, and is now the genuine leader enterprise in China’s tea industry.