The “nuclear power” of marketing was activated, and a “nuclear fission” of brand broke out in Australia Sunshine Creek

As a brand adhering to high-quality red wine, Sunshine Creek has been recognized on its product quality by many times of international awards in the industry. However, its state of operation was not optimistic, as the characteristics of high-quality and competitive products in Sunshine Creek did not become its advantages yet. GEOPOE deemed that, China’s wine marketing was being transformed, and the traditional marketing pattern was ineffective. Therefore, GEOPOE raised the operation philosophy of “big chateau and small vintner”, used the social contact attribute of wine as the nuclear power to drive, and built the brand image of “representative high-quality wine chateau from Australia”; with a series of measures including locking the professional group, grasping the implementation of strategy, strengthening the products’ community attribute, constructing the community sales system, and improving the brand value by combining the social media, the sales volume has grown continuously and steadily with over 30% of year-on-year growth rate from 2015-2017. Thus the brand marketing has been stepped into a positive development route.