By locking the breakthrough point of marketing core, the exclusive store chain of China Tea was expanded in a high speed

China Tea is one of the several time-honored brand enterprises in China’s tea industry with more than sixty years of history. In 2009, with the merge-type restructuring of China Tea and CHINA TUHSU with COFCO, COFCO put its hand to rebuild the brand of “China Tea”. GEOPOE Group found that, the brand of China Tea at that time was short of control and the consumption policy was difficult to be executed effectively, which seriously restricted the further development of China Tea’s brand. China Tea needed to releases its superior genes, so GEOPOE recreated the chain brand value, established the uniquely and distinct brand the World Tea Garden of China Tea, and created the new slogan “China Tea, my World Tea Garden”. GEOPOE re-planned the brand and channel strategy and the store strategy. Starting from the service, GEOPOE precisely implemented the marketing planning, and assisted China Tea to achieve more than 200 stores, and more than CNY 1 billion of annual sales volume.