Starting the brand movement war, and assisting Six-Famous-Tea-Mountain to break through rapidly

As a relatively young brand of Pu'er tea, Six-Famous-Tea-Mountain has a brilliant performance, and has certain recognition and public praise in the market. After more than ten years of development, the enterprise stepped into the important strategic pass of brand transformation. Through market research, GEOPOE found that, the consumption recognition and brand recognition of Six-Famous-Tea-Mountain was weak, the brand value was too recessive, and the brand proposition was in a popular style. Therefore, it was badly in need of moving the consumers by constructing unique character and personality. The team realized the brand value by the way of combining the products and brand, extracted the unique selling point of “ancient prescription lasting for a century”, worked out the core theme of “humanistic Pu'er Tea”, and constructed the  brand image of Six-Famous-Tea-Mountain: “humanistic Pu'er Tea in ancient prescription lasting for a century”. The team realized the brand strategic transformation of Six-Famous-Tea-Mountain, and helped Six-Famous-Tea-Mountain to reach a new high.