The strategy of making the brand value explicit, bring the “Jincaidi” traditional food with local features into the development fast lane of fast moving consumer goods

“Jincaidi” is a famous food brand in Anhui Province with 37 years of development history, and has very high awareness in the local region. But most of its products can be sold in its province only. It has its features but no advantages, and is short of competitive core power on marketing. By strengthening the body resistance and catching up with singularity, GEOPOE Group enabled the traditional foods to move towards the “marketing modernization”, established the marketing strategy of “attacking in order to defend”, redefined the brand image product, improved the product value, focused on the market gap, and helped Jincaidi to realize the strategy and rapid growth of market income and gain the market and the future successfully.