By clearing up the core problems, reconstructing the marketing strategy, Pearl River Beer flies against the trend

In the early stage of cooperation between GEOPOE and Pearl River Beer, the Hebei Pearl River Beer was faced with the difficulty of no market, no team, no brand, and intense market competition. After elaborate investigation and research, GEOPOE deemed that, Pearl River Beer must get a clear understanding of its own brand positioning, apply the marketing mode of "challenger", create a flat channel by abandoning the core urban market having intense competition, focus on the mainstream products, focus on the ground promotion, improve the brand influence and the confidence of consumers and teams. GEOPOE established the core strategy of “attacking the lower one by higher one, and positioning precisely”, apply the sales mode of turning the “customer-oriented type” into “enterprise-oriented type” as the sally port, realized the form of product in company with brand and public relation in company with advertising to improve the brand’s potential energy. Under the progressive implementation of targeted market and product strategy, within three and a half years, GEOPOE helped Heibei Pearl River Beer to realize 110,000 tons of annual sales volume, which laid solid foundation for Pearl River Beer to consolidate the market and expand the market.